Crumpet Club turns FOUR!

A handful of winners were selected at random to receive winning prize packs that included, amongst other things, delicious Millett Road Maker crumpets, custom tees that we designed and Simon screenprinted, and the debut issue of our new zine, Butterface! The packs were, as one recipient described, “random but perfect” and we like to think so too 😂😂

Let’s backtrack a little bit.

This all started when Simon approached us and asked for our help to design a custom tee, with a crumpet man running through the streets, singing the song 🎶 Do you know the Crumpet Man? 🎶. We went to work and came up with some initial sketches, then refined it to the design that he loved. The design is based on the retro mascot character style that we all know and love, remixed with the classic ‘Do you know the muffin man’ tune.

A few chats and several crumpets later, we decided that this collaboration was too good to to go waste, so in a bid to make the world more fun and crumpet-er, we decided to team up for our 4th birthday giveaway by treating our followers with some fun crumpet-y goodness. All they had to do was follow our accounts and let us know their favourite crumpet toppings!

Part of the winning pack was the inaugural issue of our zine, Butterface. This pocket-sized catalogue is a mishmash of cute pictures, questionable humour, a recipe, and a design exercise, lovingly stapled together. We thought it would be the perfect accompaniment to a crumpet, while wearing a cute crumpety tee!

The best insight we got was the favourite toppings. The clear winner by far was..

🥁🥁🥁

Butter and honey! 🧈🍯

All our love to the participants who chimed in with their favourite toppings! We’ll share all the stats we learned from this very important market research soon.