Crafty Brand & Identity Design

Cuteness overload with this sweet brand identity for all ages!

Karina at The Craft Kit was keen to consolidate the brand messaging, illustrative elements, and multiple logos that she had living across her products and website – so that’s where we came in!

Leaning into the idea of ALL THE PARTS of her products – we created a bouncy wordmark featuring elements that represent needles and threads, and some other fun craft-related bits and bobs. Everything comes together in the end to form a beautiful and unique creation when you’re crafting.

Big surprise – we went for a bright and bold colour palette, offset by some secondary softer hues for balance. We’ve pulled out loads of the shapes from the chunky wordmark, and formed icons and brand shapes that you can find across whole story.

The handmade shapes help give a feeling of warmth and friendliness, and keep the vibe of The Craft Kit as cute and nice.

This is all about having fun, being bright and happy, and being approachable.