Film Production Branding & Identity Design

Identity reveal for a brand we worked on with the lovely Hannah from Moongate Media 🌝🎬

The brief was a really fun one – to create the idea of a traditional moon gate shape in the brand mark while still standing strong amongst competitors in the media and production industries. Originating in ancient Chinese gardens, a moon gate is usually a circular opening in a garden wall that serves as a unique architectural feature, symbolising harmony and inviting passage into serene spaces.

Exploring this ancient form, we played with both literal and abstracted interpretations of the idea, and needless to say we had a BLAST taking our ideas to the moon and back 🤩

Out of all of the concepts, we crafted this final identity: a strong, elongated wordmark reminiscent of vintage media and tech brands that is contrasted with a geometric moon shadow, and peeping behind the moon gate shape we play with the idea of liminal spaces and framing.

Hannah sees the things that others don’t, and creates space for those stories to be told.