Sewist & Content Creator Branding & Identity Design

Gorgeous and colourful branding to suit a gorgeous and colourful gal!

We were stoked to be asked to help with a brand refresh social media superstar DIY Daisy, and we settled on a brand story that’s all about pulling together bits and pieces to create a patchwork of shapes, textures and styles.

The handcrafted logo is a bit wonky but is full of charm, and the negative space cut-outs are then reused as elements for the accompanying illustrative elements, which champions Daisy’s practice of being resourceful and crafty.

The extensive colour palette can be used in a multitude of combinations across various collateral touch points, to embody the joy and personality of the maker and her products.