For over a decade, Souha has specialised in writing compelling copy for brands big and small. Strategic, engaging and always grounded in human connection, her work aims to amplify the vision and voices of value-aligned clients. 

Before copywriting, Souha was an account manager for a major Aussie retailer, and captured content as an amateur videographer. While agency life helped her to achieve a handful of award shortlistings, she prefers to work directly with founders, independents and small-to-medium businesses. 

On the clock, her ideas are accompanied by incense plumes, a curated playlist, and mug of peppermint tea. Out of office, Souha can be found cooking (read: eating), crafting and thrifting.