Brand Design & Illustrations for a Cafe

Welcome to O.X. Cafe! Sometimes all you need is to pause, sip, and stay a while.

We recently had the pleasure of working with this neighbourhood gem for their relaunch and rebrand. Our mission was to craft their new identity from the ground up, delivering a comprehensive branding package that included everything from window decals and coffee cup designs to menus and social media templates.

O.X. Cafe is named after the owners’ children, Oscar and Xavier, who appear as illustrated mascots across their collateral, inviting you to stay a while. So cute!

We developed a collection of custom illustrations, embracing a “more is more” approach. These playful designs feature the two mascot boys in various poses, the cafe’s unique building, and an array of food and drink icons.

Collaborating closely with the owners, we ensured the new branding perfectly complemented the cafe’s interior colour palette. The result is an O.X. Cafe experience that feels thoughtfully designed at every touchpoint, creating a space you’ll never want to leave.