Fabric Store Branding & Identity Design

The cult favourite fabric store The Fine Cloth Co. in Wellington, NZ was due for a brand refresh and came to us for help. Together we reworked their existing logo into a more solid and balanced wordmark, and developed a smooth set of brand icons and shapes to help roll everything out.

We created a big colour palette to play with (12 colours!!!) and set a new style guide for the team to be able to create comms with confidence.